PR-bureau «Dieslovo» in cooperation with the construction group «Fundament» developed a generic name and logo for a series of the residential buildings in the center of Kiev.
«We proposed a simple and user-friendly name that despite its obviousness was not used in the real estate market. The logo quotes classical Kiev building of fifties, in fact it is the answer to the question what is «Stolichny Dom» (Capital House). This elegant construction can resist new trends calmly and with dignity. This is a home for the wealthy citizens that are moderately conservative and know the value of good things, elegance and gloss» – said the «Marketing Technologies Bureau» creative director Nicola Chernogolovko.
The building at Artem str., 70 is the first-born in the «Stolichny Dom» family. The «Fundament» group plans to build a series of analogs in the center of the capital in the close future.