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"Promotion on the pharmaceutical market: trends and perspectives".

"Promotion on the pharmaceutical market: trends and perspectives" – watch the video interview with Nina Ali, director of the PR-bureau “Dieslovo”, the portal FarmaNet.

 

 

Pharmaceutical advertising - something complicated and ambiguous. In addition, the pharmaceutical market is very conservative and difficultly accepts new methods of promotion. There is a high probability that drugs will lose their main tool for promotion - advertising on TV. What alternative can offer advertisers to the pharmaceutical market, we asked Nina Ali. 

About the perspective marketing actions. (avi, 21 MB)

About the pharmaceutical specifics. (avi, 17 MB)

About the design of the advertising budget. (Avi, 22 MB)

About the ignored methods of promotion. (avi, 26 MB)

About the prohibition of advertising. (avi, 27 MB)

About the new methods. (avi, 28 MB)

Examples of large-scale public relations campaigns. (avi, 24 MB) 

Examples of bad ads. (avi, 21 MB) 

Caution. (avi, 22 MB) 

Examples of promotional ideas: (avi, 24 MB)

Приклади невдалих реклам. (avi, 21 MB)

Застереження. (avi, 22 MB)



Приклади рекламних ідей:


Almost perfect advertising and copyright decision to promote the drug of Rx-band.

04 

Everything is done so that a potential client, at least, will go to the site. 

05

Unconventional methods of promotion - advertising clinics offering services of circumcision.

02 

Negligent content of copywriter message, too straight, the forehead, and with the motive of sexual exploitation of subordinates. 

01

Non-standard approach: the expected post-television future of the pharmaceutical market, drug ads from joint pain.

03

This slogan might offend religious feelings of believers.

06

Reference: http://pharma.net.ua/ru/node/16703

 







 


 


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