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Development of PR-strategies:
- Sociological and Marketing Research
- Identification of target audiences
- Development of positioning
- Identification of methods and forms of work with target audiences
- Implementation of PR-strategy
- Information support in the media
Development of PR-campaigns:
- Identification of information channels of influence on the target audience
- Development of idea / program / script of PR-campaign
- Implementation of PR-campaign
- Information support in the media
Work with the media:
- Media planning
- Media monitoring
- Analysis of the media activities of competitors
- Organization of press conferences, briefings, press tours, etc.
- Preparation and distribution of press materials
- Formation of media contacts database
- Work with drafting plans of media
- Copywriting and speechwriting
- Organization and conducting media training
- Accommodation in media advertising models, and informational messages
Organization of special events:
- Organization of seminars, conferences, presentations, promotions, auto show, etc.
- Organization of exhibitions
- Information support in the media
Anti-crisis PR-Response:
- Identification of the source of the crisis
- Development of detailed strategy to overcome the crisis
- Identification of target audiences and communication channels of influence on them
- Media coverage of the stages of overcoming the crisis
- Restoration of reputation
Work with government agencies, public and business organizations:
- Development of information materials
- Interaction with the press services
- Accession to the public and business organizations
- Organization of joint projects with government and public institutions
Intra-PR:
- Development of internal politics, philosophy and mission statement
- Building and strengthening intra-relationships
- Organization of corporate events and celebrations
- Publication of intra-media production
- Preparation of weekly/monthly e-newsletter
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