Today COMFY – is the most effective and dynamic sales network of appliances. That’s why the idea of PR-campaign was the "Velvet Revolution".

It is said that the competitors do not sleep. But in the retailing market today is peacefully and quietly. It is high time for a revolutionary breakthrough! But not cruel, a "velvet" one!

Stylistics of the campaign - three "A": an ambitious, active, aggressive.

Developed campaign was to inform the media, competitors, partners and colleagues about a new ambitious market leader.

It was held a press conference for the media and organized DM-mailing to competitors, partners and colleagues (250 contacts, including regional).

Invitation to the media and DM-mailing COMFYdentially reported about the start of velvet revolution in the retail market of Ukraine - COMFY opens first store in Kiev!

Each journalist received a pass of COMFY-revolutionary who could be exchanged for gift certificates from COMFY and a shell of COMFY-revolution - orange, apple or pomegranate.

But what kind of revolution without the barricades! As makeshift "barricades" served boxes from the various household appliances. Surprise for the guests was a digital voice recorder, and Chairman of the Board of Directors of COMFY Stanislav Ronis personally conducted tour around the new store.