PR-bureau «Dieslovo» developed a creative concept and produced an unusual diary for 2013 for employees of the COMFY supermarket of electronics.

The planner 2013 is a part of the internal HR-branding for the COMFY staff. Its task is to raise level of work enthusiasm of staff. The planner is designed to remind an employee of COMFY that he is a real superhero: super responsible, super-efficient and, therefore, super successful.

For every month of the calendar grid «Dieslovo» developed a month's value – «energy», «customer focus», «financial innovation», twelve positions in total. Each value is strengthened by aphorisms that adapted for production tasks of COMFY (for example, «Efficiency» – «The degree of your efficiency depends on your desire to act. COMFY»).

Also, the monthly creative and motivational block of the diary includes a mind-breaker that echoes with the month's value. The solution of this puzzle is confirmation that the owner of the diary has learnt a month's value.

The planner begins with a quote of the American aviator and the famous modern writer Richard Bach: «If you want something you've never had, you've got to do something you've never done».

Now in the hands of the COMFY staff is a real instrument of success!