The first PR-Space Congress was held on September 28th under the 15th International Exhibition of Advertising, Marketing and Media REX-2011. Directors and Chairmans of the Boards of Ukrainian companies, PR and marketing specialists. The main topic of PR-Space Congress- 2011 was discussion of strategies, risks, and results in PR management. 

Nina Ali, director of PR-bureau "Dієslovo” made a presentation under the following topic "Do not wait, otherwise you will be shot! Annual PR - plan vs Flexible PR-model”. Nina reported from the theoretical and practical points of view about ways of planning changes in the annual PR-program, told how to keep pace with the market and the consumer.  The most important, in the expert’s opinion is not even a plan of action, but the will to stand: "The proper and effective position is manifested in proactive and reactive planning. While everybody somehow believe that PR-program is created once and for ever, or at least a year, PR-campaign is a serious, "fastened" communication,. It is worth remembering that PR-program is always a subject to change. Our approach to PR-planning is very simple: changes and conditions of PR-program should be negotiated "on shore", before the start of the campaign. Instrument of PR-programs adjustments "on the fly" is a Flexible PR-model».

You may see the report here 

* PR-Space Congress - an annual field project, a professional workshop of PR-activities, which main objective is to present and discuss practical models and new ideas, developing solutions and achieving results in the public relations management.