Opening of the second in Kiev and the 65-th store in Ukraine Comfy was held in two stages.

 July 1, 2010 was held an open day for the most important guests of COMFY - loyal customers and journalists. Arrived in that day were not only able to assess the benefits of the new store, but buy all the goods with 20% discount! But if the patrons had to show the card, then journalists had to send a blank SMS to a special short number. In reply, the message sender received a code which should be shown at the checkout to receive discounts.

PR-bureau “Dieslovo” has provided the work with the media.

The agency has compiled base-list of more than 200 contacts, to which was sent a press release, announcing a super-event.

The second wave of information - sent post-releases and photos. In the release was described what was happening on the night of 2 to 3 July on the territory near the trade center Sky Mall (pr Gen. Vatutina, 2), where over 7000 people gathered, and everyone wanted to be the first customer of COMFY!

Particular emphasis was placed on work with journalists who had previously attended the press conference devoted to opening the first store COMFY in Kiev.