April 8-9, 2009 in Kiev was held a conference “Innovations in the treatment of diabetes. SoloSTAR helps to move on”, during which the pharmaceutical company sanofi-aventis presented to endocrinologist from all regions of Ukraine syringe pen for injection of insulin preparations of its own production.

As part of this event PR-bureau “Dieslovo” has done the following work:

• development of corporate style of event, design of the hall and design of the invitation to the press and experts;
• moderation of activities (including - an interactive session between the doctors and experts);
• conducting surveys and quizzes on the knowledge and skills of endocrinologists to use the drugs of the company Sanofi-aventis;
• conducting the press briefing during the event
• providing photo- and videoshooting during the event providing photo and video reports;
• invitation of the specialized media, the formation of press folders, work with the media during the event;
• media monitoring, coordination and monitoring of publications, TV stories, etc.