PR-bureau "Dieslovo" acted as co-organizer of research of Ukrainian PR-market, which was initiated and carried out by the Marketing Technologies Bureau and PR-bureau "Dieslovo" together with Publicity Creating. Results of the research were presented at a press conference on Nov. 26, 2008.

The conference participants issued a peer review of trends of development of Ukrainian PR-market financial crisis, as well as analyzed the advantages and disadvantages of the organization of work in the Ukrainian PR-companies.

Nina Ali, Director of PR-bureau "Dieslovo": “There is not a crisis in Ukraine, but the PR of crisis. This is especially true for those companies that are not directly dependent on exports and financial services market. The word "crisis" today – is the most convenient argument for doing things that yesterday were illegal (for example, the failure of taken commitments, unfair competition, etc.). Only active, resourceful and mobile PR-agencies that can offer the client: twice for the same money, a maximum set of tools and approaches on the verge of PR and advertising, PR and BTL, PR and DM will survive on the PR-market”.

In addition, PR-bureau "Dieslovo", the Marketing Technologies Bureau and Publicity Creating initiated the establishment of the Alliance, which have brought together all the organizations interested in creating transparent and clear rules of game on the Ukrainian market of PR-PR.