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A complex communication project from PR-bureau «Dieslovo»

PR-bureau «Dieslovo» realized a complex communication project for the client OTP Leasing, which is aimed at improving the situation in the leasing industry.

Events of regional and national levels were held in this project. In particular, the press conference of the three leaders of the Ukrainian leasing market: «OTP Leasing», «Raiffeisen Leasing Aval» and «UniCredit Leasing» under the aegis of the public organization – the «Ukrainian union of lessors» Association. Also, «Raiffeisen Bank Aval» and «OTP Bank» CEOs were present on the press conference. It was the first industry press conference of the decade.


At a press conference, the industry leaders analyzed the situation that was formed on the leasing market in Ukraine. The experts noted that insufficient protection of European investors creates direct threats to agricultural and financial sectors of the Ukrainian economy.

The industry leaders proposed concrete steps to prevent the crisis on the leasing market in Ukraine, as one of the donors of the national economy. The necessity to correct national legislation in accordance with European investor protection standards was considered among other measures.


The anti-crisis campaign with goal to prevent retraction of the population in illegal activities was also realized in the western region during the communication project. Simultaneously the informing was held to workers about the possibilities of their rights protection within the framework of labor law of Ukraine.

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